Every collector knows the moment before you open something sealed. VeVe Authentic Apparel brings that moment to NYCC. The Genesis and Founders Editions give collectors a new way to represent the brand they love.

Beyond this first release, the vision is to expand the ways our community can wear, share, and celebrate VeVe. This is our first apparel release, and it won’t be our last. NYCC is where it starts, bringing the collector experience into everyday life, beyond the app.

VeVe Authentic Apparel — The First Drop

Two editions. One blind-bag reveal.

VeVe Authentic Apparel makes its debut with a limited inaugural release of 135 individually numbered shirts, with 125 available to collectors for $99.99 each (10 held back by VeVe).

Every available shirt is individually serialized and comes packaged inside a pre-numbered blind bag, turning the purchase into part of the collecting experience.

100 Genesis Edition Shirts

The ecru colorway featuring a solid black VeVe heart. As the inaugural edition of VeVe Authentic Apparel, the Genesis Edition marks the beginning of the collection.

35 Founders Edition Shirts

The most limited expression of the inaugural release. The Founders Edition features a black colorway elevated by a gold embroidered VeVe heart, adding texture, dimension, and a more refined finish exclusive to this edition.

Beyond its premium embroidered detailing, each Founders Edition includes a matching serialised collector card bearing the same number as the shirt and featuring the autographs of VeVe Co-Founders David Yu and Dan Crothers.

How the Blind Bags Work

Hidden among the 125 available shirts are just 25 Founders Editions.

You choose your shirt size and select an available blind-bag number from 1–25 within that size, but you won’t know which edition is inside.

Your numbered bag will contain either a Genesis Edition or one of the limited Founders Editions.

Every shirt also includes a digital redemption for a V2 VeVe Gold & Silver Logo digital collectible, connecting the physical release back to your VeVe collection.

Whatnot Gets First Access

On the first day of release, the VeVe Authentic Apparel drop will be available exclusively through Whatnot.

We’ll celebrate the launch during our big live show from New York Comic Con on Saturday, October 10, from 3:30–5:00 PM (ET), live from the Whatnot booth.
We’ll open blind bags live, reveal Founders Editions, and experience the first VeVe Authentic Apparel drop together with the community.

After the day of release, any remaining inventory will become available for purchase at the VeVe booth from Sunday, October 11. 

Drop Details

Price: $99.99
Available in the Drop: 125
Genesis Edition: 100 — Ecru / Black VeVe Heart
Founders Edition Available: 25 — Black / Embroidered Gold VeVe Heart
Digital Redemption: V2 VeVe Gold & Silver Logo included with every shirt
Founders Bonus: Matching serialized card signed by David Yu & Dan Crothers
First Access: Exclusively on Whatnot on Saturday, October 10 from 3.30 PM (ET)
Live Show: Saturday, October 10 – 3:30–5:00 PM ET – Live from the Whatnot booth at NYCC

This isn’t just a shirt drop. It’s the beginning of VeVe Authentic Apparel — designed with the same idea that has always brought this community together: Collect what you love.