To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by launching an unprecedented project: the brand has decided to team up with London gallery owner Amar Singh and the Rewind artist collective to create a digital artwork which will be sold for the benefit of the Le MAG Jeunes association. An initiative which perfectly reflects the House’s approach, according to which disruptive creativity and innovation always go hand in hand with values of respect and inclusion. © GIVENCHY CORPORATION