EVERETT, WA (September 27, 2023) - - Funko, Inc., the leading pop culture lifestyle brand, and VeVe, the largest digital collectibles platform, have announced a new collaboration with Marvel that merges the realms of physical and digital collecting. Releasing on October 18, 2023, the collection features Marvel’s Iron Man as a towering 18” comic-inspired Funko Gold physical figure with a matching digital collectible figure available on the VeVe platform included with every purchase.
The first Marvel figure in Funko’s Gold premium vinyl collectible line, Iron Man will be limited to 3,000 pieces, each costing $150. The collection features multiple color variants that celebrate 60 years of the character’s rich comic book history, including the classic red and gold color scheme. Fans will have the opportunity to purchase individually stickered blind boxes which include a code to redeem a free digital collectible NFT inspired by the physical collectible, accessible through VeVe.
“Our approach to collectibles is centered on creating new ways for fans to show off their most treasured IPs,” said Steve Nave, Chief Financial Officer and Chief Operating Officer. “Being able to be a part of Marvel’s celebration of Iron Man through this collaboration with VeVe is the perfect way to show Funko’s commitment to collectability and ability to bring fandoms to fans in all forms.”
Available to download on the App Store, Google Play and through the VeVe web app., VeVe fans can buy and collect a variety of Marvel digital collectibles, trade and hunt for rare comic books and display their hard-earned collection through fully customizable virtual showrooms visible to other collectors. VeVe also offers an augmented reality (AR) photo mode that allows collectors to interact with every digital collectible in 3D, as well as share their collectibles through VeVe’s in-app social feed or on external social platforms.
“Our collaboration with both Funko and Marvel allows VeVe to transcend digital barriers by offering a physical counterpart to our highly coveted digital collectibles,” said VeVe co-founder and CEO David Yu. “Funko’s pedigree in the collectibles space shows how to constantly engage fans in a way that makes each experience unique and we look forward to bringing the Iron Man character to life in an all-new way.”
Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko). Loungefly™ and Stitch Shoppe™ are registered trademarks of Funko, LLC.
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over 80 years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games and digital media.
Founded in 2018, VeVe was created by collectors, for collectors to bring premium licensed digital collectibles to the mass market. With over 8 million NFTs sold, VeVe is the largest mobile-first digital collectibles platform and one of the top grossing Entertainment Apps in the Google Play and Apple stores.
VeVe’s 3D augmented reality photo mode allows collectors to interact with every digital collectible, as well as share their collectibles through VeVe’s in-app social feed, or on external social platforms.
In addition, VeVe uses Ethereum’s layer 2 scaling protocol, Immutable X, which provides instant trade confirmation, scalability (over 9,000 trades per second), zero gas fees, and a 99.9% reduction in environmental footprint. More on carbon neutrality.
Founded in 2018, VeVe was created for collectors by collectors to bring premium licensed digital collectibles to the mass market. With over 8 million NFTs sold, VeVe is the largest carbon neutral digital collectibles platform, and one of the top grossing Entertainment Apps in the Google Play and Apple stores. #CollectorsAtHeart