XLARGE - Running Keith

XLARGE first opened its flagship doors in the East Hollywood neighborhood of Los Feliz, 1766 N. Vermont Street, back in 1991. The idea of forming a brand came to co-founder Eli Bonerz after working as an assistant at an architecture firm and growing bored of his position. “Let’s do some kind of new business like... a fashion store,” he told his former college roommate, Adam Silverman. Eli’s dad gave them some startup money, Adam was down and even had a connection to Mike D of the Beastie Boys (he met him at a dog park!). Mike’s mutual interest in this emerging style—which blended workwear brands with sneakers and street fashion—turned into an investment. XLARGE was born.