Givenchy Beauty — PRIDE

June 20, 2021

Only on VeVe, Givenchy + Rewind Collective drops at 8am PDT on the 21st of June 2021, on the VeVe iOS and Android apps.

To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by launching an unprecedented project: the brand has decided to team up with London gallery owner Amar Singh and the Rewind artist collective to create a digital artwork that will be sold for the benefit of the Le MAG Jeunes association. An initiative that perfectly reflects the House’s approach, according to which disruptive creativity and innovation always go hand in hand with values of respect and inclusion.

Pride — Givenchy Beauty

PRIDE is a work commissioned by Givenchy Beauty to celebrate the brand’s dedication to equality from its founding days until now. The series of portraits that are photographed by us are digitally reworked and capture moments of intimacy, strength & diversity. The work champions those who have stood up for identity, sexuality, and human rights.

We have reflected on Givenchy Beauty’s place at the forefront of inclusivity, creating a digital artwork that recognizes the LGBTQ community.

Drop Date: 21 June 2021
List Price: 100.00
Editions: 1,952
Edition Type: First Edition
Rarity: Rare
License: Givenchy
Brand: Rewind Collective
Series: 1
Available: Globally

House of Cards — Cleopatra

This work depicts Cleopatra, the Egyptian queen, who was once maligned by male historians but is now regarded as an intelligent, brilliant linguist and an admirable administrator who used her influence over Julius Caesar and Mark Antony to protect her people.

House of Cards is our series depicting the courageous and powerful women throughout history who shaped the world.

Drop Date: 21 June 2021
List Price: 50.00
Editions: 999
Edition Type: First Edition
Rarity: Ultra-Rare
License: Givenchy
Brand: Rewind Collective
Series: 1
Available: Globally

House of Cards — Amelia Earhart

This work depicts the famed pilot, author, and feminist icon Amelia Earhart, who inspired generations of women to enter male-dominated fields when she became the first woman to solo fly across the Atlantic Ocean.

House of Cards is our series depicting the courageous and powerful women throughout history who shaped the world.

Drop Date: 21 June 2021
List Price: 50.00
Editions: 999
Edition Type: First Edition
Rarity: Ultra-Rare
License: Givenchy
Brand: Rewind Collective
Series: 1
Available: Globally

Rewind Collective Logo

This work blends the iconic rainbow flag with our logo in a celebration of all LGBTQ people who have fought to build a world of equality. Our rewind symbol has been lit up with the Pride flag colors to pay tribute to the diversity of the LGBTQ community.

We have been inspired by artist Gilbert Bakers’ 1978 Pride flag which came about when prominently gay politician Harvey Milk urged him to create a symbol of pride for the LGBTQ community.

Drop Date: 21 June 2021
List Price: 50.00
Editions: 1,978
Edition Type: First Edition
Rarity: Uncommon
License: Givenchy
Brand: Rewind Collective
Series: 1
Available: Globally

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June 20, 2021
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